华东经济管理
華東經濟管理
화동경제관리
East China Economic Management
2011年
12期
118~121
,共null页
信息不对称 信息共享 需求信息泄露 订货决策
信息不對稱 信息共享 需求信息洩露 訂貨決策
신식불대칭 신식공향 수구신식설로 정화결책
information asymmetry; information sharing; demand in formation divulgence; ordering decision
文章针对供应链成员间共享信息被频繁泄露及其对供应链运作产生的不良后果，构建了单个供应商和两个数量竞争的零售商组成的供应链的信息泄露模型，研究了需求信息不对称条件下需求信息泄露的产生机理，指出供应商为了获得更多收益，会将具有需求信息优势的零售商的私有信息泄露给其他零售商，并在此基础上探讨了需求状况以及零售商销售产品的类型对需求信息泄露行为的影响。
文章針對供應鏈成員間共享信息被頻繁洩露及其對供應鏈運作產生的不良後果，構建瞭單箇供應商和兩箇數量競爭的零售商組成的供應鏈的信息洩露模型，研究瞭需求信息不對稱條件下需求信息洩露的產生機理，指齣供應商為瞭穫得更多收益，會將具有需求信息優勢的零售商的私有信息洩露給其他零售商，併在此基礎上探討瞭需求狀況以及零售商銷售產品的類型對需求信息洩露行為的影響。
문장침대공응련성원간공향신식피빈번설로급기대공응련운작산생적불량후과，구건료단개공응상화량개수량경쟁적령수상조성적공응련적신식설로모형，연구료수구신식불대칭조건하수구신식설로적산생궤리，지출공응상위료획득경다수익，회장구유수구신식우세적령수상적사유신식설로급기타령수상，병재차기출상탐토료수구상황이급령수상소수산품적류형대수구신식설로행위적영향。
Aimed at the sharing information among supply chain members are frequently divulged and its adverse consequences to the supply chain operation, information divulgence model in a supply chain composed of a single supplier and two quantity competing retailers was built. Based on the model, the generation mechanism of demand information divulgence under information asymmetry was studied. The result shows that the retailer with information superiority whose demand information will be divulged to the other retailer by supplier in order to obtain more profit. On the base of this, the influence of demand condition and retailers＇ product type on incumbent＇s information divulgence behavior was discussed.
