CAJ | 학술논문

当前,河北省城市居民体育消费现状主要表现在以下四个方面：一是中青年人对体育关注度比较高,但参与体育活动的意识比较低;二是老年人对体育关注以随意形式为主,但能积极参与体育活动;三是体育健身消费的价值取向逐渐趋向现代化,居民体育消费动机呈现多元化特征;四是居民因实际收入、闲暇时间及健身场地、设施的影响,总体消费水平较低,但实物形体育商品有着较好的市场活力。由此,建议进一步加快河北省区域体育法规的完善,采取措施加大对体育法规、体育赛事的宣传力度,营造良好的体育健身氛围,促进体育消费的进一步增长。
당전,하북성성시거민체육소비현상주요표현재이하사개방면：일시중청년인대체육관주도비교고,단삼여체육활동적의식비교저;이시노년인대체육관주이수의형식위주,단능적겁삼여체육활동;삼시체육건신소비적개치취향축점추향현대화,거민체육소비동궤정현다원화특정;사시거민인실제수입、한가시간급건신장지、설시적영향,총체소비수평교저,단실물형체육상품유착교호적시장활력。유차,건의진일보가쾌하북성구역체육법규적완선,채취조시가대대체육법규、체육새사적선전력도,영조량호적체육건신분위,촉진체육소비적진일보증장。
This article is based on our province＇s urban residents＇ sports consumption status to conduct a research and find that young and middle-aged people pay more relatively high attention on sports,but the sense of participation on sports activities is relatively low;the older people pay attention on sports mainly in the form of random,but can participate in sports activities actively;physical fitness consumption of value orientation gradually tends to modernization,and the sports consumption motives of residents emerge diversification characteristics;Because of the impact from the real income of residents,leisure and fitness venue,facilities,the overall consumption level is lower,however,the physical form of sporting commodity has a better market vitality.Thus,to propose that further speed up the improvement of regulations on regional sports in our province,to take measures to increase the propaganda on sports regulations,sports events,to create a good atmosphere for sports and fitness,and to promote further growth of sports consumption.