山东体育学院学报
山東體育學院學報
산동체육학원학보
Journal of Shandong Institute Of Physical Education And Sports
2011年
10期
15~19
,共null页
山东城市景观 城市景观体育 SWOT分析 市场开发策略
山東城市景觀 城市景觀體育 SWOT分析 市場開髮策略
산동성시경관 성시경관체육 SWOT분석 시장개발책략
urban landscape of Shandong province; urban landscape sports; SWOT analysis; market development strategy
采用文献资料调研、专家访谈、逻辑分析等方法,对山东省城市景观体育市场开发进行SWOT分析,并指出开发目标和重点,在此基础上提出发展策略,即：以景观资源为基础,以突出景观特色为导向,统筹规划,合理布局;坚持可持续发展的理念;采用市场化运作方式;精心策划赛事活动主题,强化赛事与景观的完美融合;大力培养景观体育的专门管理人才。
採用文獻資料調研、專傢訪談、邏輯分析等方法,對山東省城市景觀體育市場開髮進行SWOT分析,併指齣開髮目標和重點,在此基礎上提齣髮展策略,即：以景觀資源為基礎,以突齣景觀特色為導嚮,統籌規劃,閤理佈跼;堅持可持續髮展的理唸;採用市場化運作方式;精心策劃賽事活動主題,彊化賽事與景觀的完美融閤;大力培養景觀體育的專門管理人纔。
채용문헌자료조연、전가방담、라집분석등방법,대산동성성시경관체육시장개발진행SWOT분석,병지출개발목표화중점,재차기출상제출발전책략,즉：이경관자원위기출,이돌출경관특색위도향,통주규화,합리포국;견지가지속발전적이념;채용시장화운작방식;정심책화새사활동주제,강화새사여경관적완미융합;대력배양경관체육적전문관리인재。
With the methods of literature research,investigation,expert interviews,logical analysis and other methods,the paper made a SWOT analysis of the development of the urban landscape sports market in Shandong province,and pointed out the development objectives and priorities.On this basis,it proposed the development strategy： A resource-based landscape in order to prominent landscape features-oriented,overall planning,rational distribution;and adhere to the concept of sustainable development;use of market-oriented mode of operation;well-planned event theme,strengthening competition and landscape the perfect fusion;great efforts to train sport specific landscape management personnel.
