CAJ | 학술논문

基于交易成本经济学理论，将联盟的契约设计作为联盟的治理手段，提出了资产专用性、契约复杂度和联盟合作效应三者之间的概念模型，利用SPSS15．0软件和AMOS7．0软件对概念模型进行SCM实证分析并修正了概念模型，修正后的模型能够更好解释三者关系：在战略联盟中，资产专用性对契约复杂程度、合作风险、合作绩效都具有正向的影响；契约复杂程度对合作风险具有负向影响，对合作绩效具有正向影响；即资产专用性越高，企业越倾向于签订复杂的契约，并且联盟中资产的专用性程度和契约的复杂性程度对合作的绩效和风险产生重要的影响。研究结论丰富了战略联盟的理论基础，具有现实意义和应用价值。
기우교역성본경제학이론，장련맹적계약설계작위련맹적치리수단，제출료자산전용성、계약복잡도화련맹합작효응삼자지간적개념모형，이용SPSS15．0연건화AMOS7．0연건대개념모형진행SCM실증분석병수정료개념모형，수정후적모형능구경호해석삼자관계：재전략련맹중，자산전용성대계약복잡정도、합작풍험、합작적효도구유정향적영향；계약복잡정도대합작풍험구유부향영향，대합작적효구유정향영향；즉자산전용성월고，기업월경향우첨정복잡적계약，병차련맹중자산적전용성정도화계약적복잡성정도대합작적적효화풍험산생중요적영향。연구결론봉부료전략련맹적이론기출，구유현실의의화응용개치。
The cooperation of a strategy alliance can be realized by designing appropriate contracts among the members in the alliance. The objective of this paper is to analyze how the contract design impacts the cooperation effectiveness. Based on the theory of trade cost economy （TCE）, a related supply chain management （SCM） concept model is developed to describe the effect of the asset specificity and contract complexity on the alliance cooperation. Then, empirical analysis is carried out by using software packages SPSS15.0 and AMOS7.0. Results show that the higher the asset specificity is, the more the members in the alliance tend to have a complex business contract. Also, both the asset specificity and contract complexity have a significant effect on the performance and risk of the alliance. In this way, the results obtained in this paper reveal the governance mechanism of the contracted alliance cooperation.