CAJ | 학술논문

以计划行为理论为指导,采用PPS方法从辽宁省14个市随机成功调查到811个满足条件的居民,借助计算机辅助（CATI）技术来对辽宁省居民进行问卷调查,以研究居民的慈善捐赠态度、知觉行为控制等因素对其捐赠行为意向和行为的影响。数据分析主要采用SPSS17.0和MPLUS5.2,研究发现：在慈善捐赠行为模型中,慈善捐赠行为受慈善捐赠行为意向影响显著,而慈善捐赠行为意向受知觉行为控制影响最显著;其次分别受个体慈善捐赠的主观规范和态度的显著影响。最后,提出一系列促进居民慈善捐赠行为的建议
이계화행위이론위지도,채용PPS방법종요녕성14개시수궤성공조사도811개만족조건적거민,차조계산궤보조（CATI）기술래대요녕성거민진행문권조사,이연구거민적자선연증태도、지각행위공제등인소대기연증행위의향화행위적영향。수거분석주요채용SPSS17.0화MPLUS5.2,연구발현：재자선연증행위모형중,자선연증행위수자선연증행위의향영향현저,이자선연증행위의향수지각행위공제영향최현저;기차분별수개체자선연증적주관규범화태도적현저영향。최후,제출일계렬촉진거민자선연증행위적건의
Based on the Theory of Planned Behavior,this paper uses PPS method to extract 811 residents to conduct a questionnaire survey from the system-generated CATI in order to analyze the impact of charitable donation and perceived behavior control on donation intention and behavior.The results got by SPSS17.0 and MPLUSS 5.2 show that： charitable donation behavior was affected greatly by donation intention while the intention was affected greatly by perceived behavior control;and subjective donation norms and attitude are the second elements that affected the behavioral intention.At last,the author made recommendations to promote civic charitable donation