CAJ | 학술논문

对资源异质性、知识分散性、企业成长理论、社会网络理论的相关成果进行逻辑整合,得到如下结论：不确定性情境中的创业资源获取,不能通过以价值比较为基础的理性计算来进行,而应该关注资源的使用价值。由于资源异质性、效用多维性和知识分散性的存在,创业者能够通过资源整合方式的创新,开发出更能满足资源所有者期望的新效用,作为从所有者手中获得资源使用权的依托。在此过程中,创业者与利益相关者之间的沟通、理解和信任极为重要,因此,创业资源获取往往依托社会网络进行。其中对于潜在客户的资源获取,往往是白手起家创业者成功的开端。
대자원이질성、지식분산성、기업성장이론、사회망락이론적상관성과진행라집정합,득도여하결론：불학정성정경중적창업자원획취,불능통과이개치비교위기출적이성계산래진행,이응해관주자원적사용개치。유우자원이질성、효용다유성화지식분산성적존재,창업자능구통과자원정합방식적창신,개발출경능만족자원소유자기망적신효용,작위종소유자수중획득자원사용권적의탁。재차과정중,창업자여이익상관자지간적구통、리해화신임겁위중요,인차,창업자원획취왕왕의탁사회망락진행。기중대우잠재객호적자원획취,왕왕시백수기가창업자성공적개단。
This paper focuses on how to acquire the entrepreneurial resource for the individual entrepreneur.Based on the review of thr literature of entrepreneurial financing study,this paper logically integrates the extant theories of resource heterogeneity,dispersed knowledge,firm growth and social network theory and draws the following conclusion： in the uncertainty context,we should not study the entrepreneurial resource acquisition through rational calculation based on value comparison but concern the use value of resource.Because of resource heterogeneity,multi-dimensional utility and dispersed knowledge,the entrepreneur can explore extant resources＇ new utility to better meet the resource holders＇ expectation through innovatively integrating the resource and acquire the use right of resource from resource holders.During this process,it is the communication,understanding and trust that make a difference.Therefore,the entrepreneurial resource acquisition would often be realized through social networks.Furthermore,acquiring resource from potential customer often is the starting point for individual entrepreneur＇s success.