中国流通经济
中國流通經濟
중국류통경제
China Business and Market
2011年
11期
93~97
,共null页
企业文化 企业诚信 诚信体系 诚信管理
企業文化 企業誠信 誠信體繫 誠信管理
기업문화 기업성신 성신체계 성신관리
corporate culture; corporate creditability; creditability system;creditability management
企业文化的核心是价值观，实现价值观的内核是诚信，二者具有一致性。诚信是企业文化建设的起点，也是企业成功的基础。现代企业要为实现诚信提供制度保障，更要在企业文化中赋予诚信以核心地位，并将企业诚信贯穿到企业方方面面。在企业文化中落实诚信、构建诚信体系，首先要在企业内部培养诚信的企业文化。树立诚信的文化氛围；其次，要在企业外部建立产品诚信、服务诚信、销售诚信、竞争诚信等客户诚信；再次．要在企业之间以诚信结盟，实现资本与资源的有效调配和高效利用。诚信建设不会一蹴而就．要始终贯穿于企业的每一个环节和一切活动之中，持之以恒，并不断加强诚信管理。
企業文化的覈心是價值觀，實現價值觀的內覈是誠信，二者具有一緻性。誠信是企業文化建設的起點，也是企業成功的基礎。現代企業要為實現誠信提供製度保障，更要在企業文化中賦予誠信以覈心地位，併將企業誠信貫穿到企業方方麵麵。在企業文化中落實誠信、構建誠信體繫，首先要在企業內部培養誠信的企業文化。樹立誠信的文化氛圍；其次，要在企業外部建立產品誠信、服務誠信、銷售誠信、競爭誠信等客戶誠信；再次．要在企業之間以誠信結盟，實現資本與資源的有效調配和高效利用。誠信建設不會一蹴而就．要始終貫穿于企業的每一箇環節和一切活動之中，持之以恆，併不斷加彊誠信管理。
기업문화적핵심시개치관，실현개치관적내핵시성신，이자구유일치성。성신시기업문화건설적기점，야시기업성공적기출。현대기업요위실현성신제공제도보장，경요재기업문화중부여성신이핵심지위，병장기업성신관천도기업방방면면。재기업문화중락실성신、구건성신체계，수선요재기업내부배양성신적기업문화。수립성신적문화분위；기차，요재기업외부건립산품성신、복무성신、소수성신、경쟁성신등객호성신；재차．요재기업지간이성신결맹，실현자본여자원적유효조배화고효이용。성신건설불회일축이취．요시종관천우기업적매일개배절화일절활동지중，지지이항，병불단가강성신관리。
The concept of value is the core of corporate culture; the core for value realization is creditability. Creditability is the start point for the construction of corporate culture; it is also the basis for corporate success. To construct the creditability system, we should, first, cultivate the corporate culture of creditability and create the cultural environment of creditability inside the enterprise; second, we should foster such customer creditability as product creditability, service creditability, selling creditability and competition creditability; third, we should realize the effective allocation and usage of capital and resources with the help of creditability alliance. Because the construction of creditability can not be accomplished in one move, we should involve it into every link and activity of the enterprises.
