企业经济
企業經濟
기업경제
Enterprise Economy
2011年
11期
21~23
,共null页
中小国际物流企业 行业竞争分析 竞争战略
中小國際物流企業 行業競爭分析 競爭戰略
중소국제물류기업 행업경쟁분석 경쟁전략
international small and medium -sized logistic company;industry competition analysis; competitive strategy
后经济危机时代，我国外贸的强劲反弹带动国际物流市场加快复苏。资源相对较为匮乏的中小国际物流企业应紧抓新的发展机遇，在对国际物流行业现有企业、潜在竞争对手、替代品、供应商和客户五种竞争力量分析的基础上，结合自身的优势和劣势，选择专一化战略，做精做专核心业务，实行标准化操作流程；实施差异化战略，追求创新的、差别化的服务；构建虚拟物流企业联盟，在不增加资产投入的情况下获得适度的规模优势和提供综合物流服务的能力。
後經濟危機時代，我國外貿的彊勁反彈帶動國際物流市場加快複囌。資源相對較為匱乏的中小國際物流企業應緊抓新的髮展機遇，在對國際物流行業現有企業、潛在競爭對手、替代品、供應商和客戶五種競爭力量分析的基礎上，結閤自身的優勢和劣勢，選擇專一化戰略，做精做專覈心業務，實行標準化操作流程；實施差異化戰略，追求創新的、差彆化的服務；構建虛擬物流企業聯盟，在不增加資產投入的情況下穫得適度的規模優勢和提供綜閤物流服務的能力。
후경제위궤시대，아국외무적강경반탄대동국제물류시장가쾌복소。자원상대교위궤핍적중소국제물류기업응긴조신적발전궤우，재대국제물류행업현유기업、잠재경쟁대수、체대품、공응상화객호오충경쟁역량분석적기출상，결합자신적우세화열세，선택전일화전략，주정주전핵심업무，실행표준화조작류정；실시차이화전략，추구창신적、차별화적복무；구건허의물류기업련맹，재불증가자산투입적정황하획득괄도적규모우세화제공종합물류복무적능력。
In the post -economic crisis era, strong rebounding of our country＇s foreign trade has accelerated the recovery of international logistics. International small and medium -sized logistic enterprises with relative scanty resources should make use of new development opportunities, and on the basis on analysis on five competition powers of the existing companies, potential competitors, substitutes, suppliers, and customers, and combined with their own advantages and disadvantaged, choose focus strategy to concentrate core businesses and carry out standardized operation process, implement differentiation strategy to pursue innovative different service, build dummy logistic company alliance to obtain moderate scale advantages and provide the capability of comprehensive logistic service without additional asset investment.
