CAJ | 학술논문

运用问卷调查法和基于SPSS软件的统计分析法，以南京市为例，从城市居民感知视角考察乡村旅游的发展情况。从旅游偏好、旅游频率和空间分布等方面探讨城市居民的乡村旅游行为特征，并进一步分析了乡村旅游的知晓度、居民对各乡村旅游点开发水平的感知与其空间分布之间的相关关系，以及居民对乡村旅游发展总体印象与旅游频率之间的相关关系。在此基础上，提出南京市乡村旅游发展的有关对策与建议。
운용문권조사법화기우SPSS연건적통계분석법，이남경시위례，종성시거민감지시각고찰향촌여유적발전정황。종여유편호、여유빈솔화공간분포등방면탐토성시거민적향촌여유행위특정，병진일보분석료향촌여유적지효도、거민대각향촌여유점개발수평적감지여기공간분포지간적상관관계，이급거민대향촌여유발전총체인상여여유빈솔지간적상관관계。재차기출상，제출남경시향촌여유발전적유관대책여건의。
Based on the questionnaire method and statistical analysis means of SPSS software, this thesis, taking Nanjing City as an example, inquires into the development status of rural tourism from the perception of urban residents. It probes into the characteristics of rural tourism behavior of urban residents from the aspects of tourism preference, tourism frequency and spatial distribution. It further analyzes the relationship between the awareness degree, the urban residents＇ perception of developing level of rural tourism spots and spatial distribution of urban tourists, the relationship between the overall impression of rural tourism development and tourism frequency. Based on these, some related countermeasures and suggestions of rural tourism development are given.