CAJ | 학술논문

数字出版方兴未艾,传统出版也将以其不可替代性继续存在。传统出版供应链是向客户提供出版物线性的功能结构网链,属于拉式与推式相结合的混合型供应链,兼具追求经济效益和社会效益的双重目标,追求社会效益与经济效益的有机结合。数字出版供应链则简化了出版流程,缩短了流通环节,实现了供求双方的直接联系,供应链中的隐形组成部分（技术提供商、终端设备提供商、网络运营商、电信运营商、金融服务提供者）为供应链中信息流、物流、资金流、价值流、工作流的有效规划和控制提供了有力的保障,将作者、出版者、供应商、客户、制造商和服务商连成一个完整的、极具竞争力的战略联盟。数字出版对传统出版形成了冲击,也为传统出版变革作了示范,传统出版应借鉴数字出版供应链的特点进行供应链管理。
수자출판방흥미애,전통출판야장이기불가체대성계속존재。전통출판공응련시향객호제공출판물선성적공능결구망련,속우랍식여추식상결합적혼합형공응련,겸구추구경제효익화사회효익적쌍중목표,추구사회효익여경제효익적유궤결합。수자출판공응련칙간화료출판류정,축단료류통배절,실현료공구쌍방적직접련계,공응련중적은형조성부분（기술제공상、종단설비제공상、망락운영상、전신운영상、금융복무제공자）위공응련중신식류、물류、자금류、개치류、공작류적유효규화화공제제공료유력적보장,장작자、출판자、공응상、객호、제조상화복무상련성일개완정적、겁구경쟁력적전략련맹。수자출판대전통출판형성료충격,야위전통출판변혁작료시범,전통출판응차감수자출판공응련적특점진행공응련관리。
The digital publishing is now in the ascendant;and the traditional publishing is still nonsubstitutable;the traditional publishing supply chain is the linear function structural network that is used to supply customers with publications;it is the pull-and-push supply chain;it has the dual targets of economic and social benefit.The digital publishing supply chain is to simplify the publishing process,shorten the circulation links and realize the direct contact between suppliers and demanders;the invisible components of this supply chain,such as the technology suppliers,terminal equipment suppliers,network operators,telecom operators and financial service providers,can help provide safeguard for the effective plan and control of the flow of information,material,capital,value and job;they can also integrate the authors,publishers,suppliers,customers,manufactures and service providers to establish an overall and competitive strategic alliance.The digital publishing imposes impact on the traditional publish;it also sets an example for reform in the traditional publishing.So,while carrying out supply chain management,the traditional publishing should learn from the characteristics of digital publishing supply chain.