CAJ | 학술논문

当今的企业面临着激烈的竞争环境,无时无刻不受到竞争对手的威胁,一个企业要想在激烈的竞争中立于不败之地,必不可少的一项工作是开展竞争情报活动。三元交互理论在企业中的运用为企业进行竞争情报工作提供了一个崭新的视角。三元交互理论主要分析主体、环境、行为三者之间的关系,三者处于交叉互动状态。本文试从三元交互理论出发,探讨企业在开展经营管理活动中,如何发现机会,规避威胁,从而不断提升自身的竞争力。
당금적기업면림착격렬적경쟁배경,무시무각불수도경쟁대수적위협,일개기업요상재격렬적경쟁중립우불패지지,필불가소적일항공작시개전경쟁정보활동。삼원교호이론재기업중적운용위기업진행경쟁정보공작제공료일개참신적시각。삼원교호이론주요분석주체、배경、행위삼자지간적관계,삼자처우교차호동상태。본문시종삼원교호이론출발,탐토기업재개전경영관리활동중,여하발현궤회,규피위협,종이불단제승자신적경쟁력。
The contemporary enterprise faces competitive environment and is threatened by all the competitors all the time.If an enterprise do not want to be defeated in the fierce competition,it is necessary for it to develop competitive intelligence activities.The use of triadic theory of learning in the enterprise provides a new angle of view for the competitive intelligence work.The triadic theory of learning mainly emphasizes the relationship of individual,environment and behavior.And they are always interactive to each other.From this theory,this paper discussed how to look for opportunity,avoid threat and constantly improve enterprises＇ competitiveness when they were developing the business management activities.