CAJ | 학술논문

新媒体传播时代，面对民意喷涌与市场竞争，市场化党报创新出深度报道这一独门利器。在新媒体环境下，处于转型期社会的市场化党报深度报道也受到宣传逻辑、市场逻辑、新闻逻辑等多种制约。市场化党报在深度报道领域深耕探索，在两舆论场互动中呈现出民本化报道趋向，在市场化导向下也催生出以中性题材、故事化讲述为主的报道模式，在新闻呈现方面，“受众观”驱动下实现了版面形式从易读到悦读的蜕变。
신매체전파시대，면대민의분용여시장경쟁，시장화당보창신출심도보도저일독문이기。재신매체배경하，처우전형기사회적시장화당보심도보도야수도선전라집、시장라집、신문라집등다충제약。시장화당보재심도보도영역심경탐색，재량여론장호동중정현출민본화보도추향，재시장화도향하야최생출이중성제재、고사화강술위주적보도모식，재신문정현방면，“수음관”구동하실현료판면형식종역독도열독적세변。
In the new media age, under the pressure of the public opinions and competition, the market-driven Party Newspapers created in-depth reporting as a detached weapon. Under the new media environment, the in- depth reporting of the Party Newspapers during the transformation period of China is also limited by publicity logic, market logic, and journalism logic. The in-depth report of the Party Newspapers, after the explorative research, presents the following three features ： the tendency of serving the community in the interaction of two opinion fields, the market-oriented reporting patterns created by the neutral topics and narration about stories, and transformation from easy reading to happy reading driven by the audience in terms of the news layout.