CAJ | 학술논문

确定事件原则是规范决策理论的基本原则之一。本研究通过选取具有不同文化背景的被试、构建和修改一系列问题情境来考察违背确定事件原则的原因。结果表明,在双重理由的分离情境中,确定事件原则被违背了;而在单一理由的分离情境中,确定事件原则得以遵循。实验结果支持＂基于理由的假设＂而不支持＂思维惰性假设＂。文章最后讨论了本研究的理论及现实意义。
학정사건원칙시규범결책이론적기본원칙지일。본연구통과선취구유불동문화배경적피시、구건화수개일계렬문제정경래고찰위배학정사건원칙적원인。결과표명,재쌍중이유적분리정경중,학정사건원칙피위배료;이재단일이유적분리정경중,학정사건원칙득이준순。실험결과지지＂기우이유적가설＂이불지지＂사유타성가설＂。문장최후토론료본연구적이론급현실의의。
Leonard J.Savage＇s sure-thing principle（1954）,a key assumption of the consequentialist conception of decision making under uncertainty,states that if some option x is preferred to y given some other Event A occurs,and if option x is preferred to y given this event A does not occur,then x should be preferred to y even when the outcome of A is unknown.Much theoretical and experimental research has examined whether the sure-thing principle was violated in a variety of situations.But,not as much focus has been placed on examining the reasons why it was violated. Two experiments were conducted to test the so-called ＂reason-based＂ account and ＂reluctance-to-think＂ account for the violation of the sure-thing principle in the present study.In Experiment 1,60 participants in Singapore were recruited,who were presented a scenario similar to Tversky and Shafir＇s（1992） vacation situation.The results showed that the mean reported choices for not knowing whether you passed or failed the exam（M=4.13） was well between the mean reported choices of knowing that you passed the exam （M=5.18） and that of knowing that you failed the exam（M=3.13）.A test of within-participant contrast（Helmert contrast） showed that there was no significant difference between the effect for not knowing whether you passed or failed the exam and the mean effect of knowing that you passed the exam and knowing that you failed the exam（F（1,59）=.02,n.s.）.Thus,no violation of STP was found.In Experiment 2,a 3（decision condition：knowing that Event A occurred vs.knowing that Event A did not occur vs.not knowing whether A occurred,nested within participants）×2（scenario：product promotion vs.job performance）×2（reason posed： one reason vs.two reasons） between-participant repeated factorial design was used to further test the ＂reasons-based＂ account and ＂reluctance -to-think＂ account.The results showed that there was a significant effect of decision condition（F（2,158）=7.40, p.01） in the designed two-reason scenario.A test of within-participants contrast（Helmert contrast） showed that there was a significant difference between the effect for not knowing whether Event A occurred and the mean effect of knowing that Event A occurred and knowing that Event A did not occur（F（1,79）=9.82,p.01）.Thus,a violation of STP was found.In the modified scenario with one-reason posed,participants＇ the mean reported choices for not knowing whether event A occurred was well between the mean effect of knowing that event A occurred and knowing that event A did not occur.The main effect of the decision condition was not significant, F（1,79）=.13,p.1.Thus,no violation of STP was found. These results showed that participants in the two-reason conditions violated the sure-thing principle but satisfied the sure thing principle in the one-reason conditions as predicted by the ＂reasons-based＂ account.It indicated that the sure-thing principle was generally satisfied when decisions were based on a unique reason where it was known that Event A occurred as well as that A did not occur,but was sometimes violated when decisions were based on two incompatible reasons.These results supported the ＂reasons-based＂ account rather than the ＂reluctance-to-think＂ account. The empirical distinction between the ＂reasons-based＂ account and ＂reluctance-to-think＂ account,therefore,would deepen our understanding of the reasons for the violation of the sure thing principle.Theoretical and normative implications were discussed.