CAJ | 학술논문

为了考察体育消费与锻炼行为阶段变化的关系，了解高知人员的体育消费特征，采用锻炼行为阶段量表等工具对587名高知人员进行问卷调查，通过单因素方差分析比较高知人员处于不同锻炼行为阶段的体育消费差异。结果为不同锻炼行为阶段的体育消费金额的差异显著（P〈0．05），不同锻埯行为阶段拥有的体育产品数量的差异显著（P〈0．05）。结论：1）高知人员体育消费水平较高，有追求高质量高档次的特点，消费结构比较合理；21）体育消费水平伴随锻炼行为的发展（前意向→意向→行动→坚持）大幅度增长；3）处于锻炼行为高级阶段的消费者更愿意在体育活动中投入资金，倾向于消费高质量高档次的体育产品；4）体育器材和运动服装消费增长幅度最大的是在“行动一坚持”变化阶段，体育资料消费和近期其他体育消费增长幅度最大是在“意向→行动”变化阶段，在这些变化阶段加强对应的体育产品和服务有利于体育锻炼行为向高级阶段发展。
위료고찰체육소비여단련행위계단변화적관계，료해고지인원적체육소비특정，채용단련행위계단량표등공구대587명고지인원진행문권조사，통과단인소방차분석비교고지인원처우불동단련행위계단적체육소비차이。결과위불동단련행위계단적체육소비금액적차이현저（P〈0．05），불동단암행위계단옹유적체육산품수량적차이현저（P〈0．05）。결론：1）고지인원체육소비수평교고，유추구고질량고당차적특점，소비결구비교합리；21）체육소비수평반수단련행위적발전（전의향→의향→행동→견지）대폭도증장；3）처우단련행위고급계단적소비자경원의재체육활동중투입자금，경향우소비고질량고당차적체육산품；4）체육기재화운동복장소비증장폭도최대적시재“행동일견지”변화계단，체육자료소비화근기기타체육소비증장폭도최대시재“의향→행동”변화계단，재저사변화계단가강대응적체육산품화복무유리우체육단련행위향고급계단발전。
The purpose of this study was to explore relationship between sport consumptions and exercise behavior stages and finds out the sports consumption characteristics of senior intellectuals. Method： 587 senior intellectuals were surveyed by using the exercise stages scale. The sport consumptions in the different exercise stages were compared using One-way ANOVA, Results： there is significant difference in sport consumptions among different exercise stages （P〈0. 05）. The difference of sports products quantity obtained at different exercise behavior stages is obvious （P〈0. 05）. Conclusion： 1） The sport consumption level of senior intellectuals is higher than normal people, their consumption structure is balanceable. 2） The sport consumption increase hugely with progress of exercise behaviors stages. 3） The consumers on higher stage of exercise behaviors are more willing to invest their money in exercise, 4） The large consumption increasing of sports equipment and clothing is at the stage of action to persistence, the large consumption increasing of sports material and other sports activity is at the stage of will to action. Strengthening the sports products and services at those stages can benefit to exercise behavior towards to senior stage development.