CAJ | 학술논문

房地产项目作为房地产业的核心产品，其成败不仅直接影响到人居环境的改善和人民生活水平的提高，而且影响到一个国家的工业化、城市化进程。项目成功标准的制定是项目成功的首要保证，对项目实施有重要的指导意义。在总结国内外项目成功标准研究经验的基础上，运用文献研究法和专家咨询法，构建了基于房地产项目全寿命周期和项目利益相关者理念的二维项目成功标准矩阵，建立了项目成功标准的实施体系，有利于房地产项目从企业、社会、环境的长远利益出发制定项目的成功标准，可避免房地产项目开发的短视行为，引导房地产业健康、有序地可持续发展。
방지산항목작위방지산업적핵심산품，기성패불부직접영향도인거배경적개선화인민생활수평적제고，이차영향도일개국가적공업화、성시화진정。항목성공표준적제정시항목성공적수요보증，대항목실시유중요적지도의의。재총결국내외항목성공표준연구경험적기출상，운용문헌연구법화전가자순법，구건료기우방지산항목전수명주기화항목이익상관자이념적이유항목성공표준구진，건립료항목성공표준적실시체계，유리우방지산항목종기업、사회、배경적장원이익출발제정항목적성공표준，가피면방지산항목개발적단시행위，인도방지산업건강、유서지가지속발전。
Real estate project is the core product of the real estate industry; its success not only impacts the improvement of the residential environment and people＇ s living standards, but also influences a country＇ s industri- alization and urbanization. The development of standards for project success is first and foremost to ensure the suc- cess of the project, and it has important significance for project implementation. On the basis of summarizing of do- mestic and overseas achievements on project success criteria, with the methods of literature research and expert consultation, this paper establishes a two-dimensional matrix for the real estate project success criteria from the points of project total life cycle and project stakeholders, and builds the implement system, which is conducive to develop real estate project success criteria from the long-term view of corporate, social, and environment, to avoid short-sighted behaviors of real estate project and guide the healthy, orderly and sustainable development of real estate industry.