企业经济
企業經濟
기업경제
Enterprise Economy
2011年
12期
97~99
,共null页
多元化 专业化 行业发展周期
多元化 專業化 行業髮展週期
다원화 전업화 행업발전주기
diversification; specialization; industry development cycle
多元化还是专业化,这是企业发展过程中常遇到的问题,也是企业最困惑的问题之一。一般地,当宏观经济处于增长期,则行业发展趋好,行业竞争较弱,此时多元化经营比较容易成功;当宏观经济处于成熟期和衰退期,则行业发展趋势变坏,行业竞争加剧,多元化经营则难以成功。经济转型将使传统行业的发展趋势受到不利影响,从而加大多元化经营的风险。
多元化還是專業化,這是企業髮展過程中常遇到的問題,也是企業最睏惑的問題之一。一般地,噹宏觀經濟處于增長期,則行業髮展趨好,行業競爭較弱,此時多元化經營比較容易成功;噹宏觀經濟處于成熟期和衰退期,則行業髮展趨勢變壞,行業競爭加劇,多元化經營則難以成功。經濟轉型將使傳統行業的髮展趨勢受到不利影響,從而加大多元化經營的風險。
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Whether to be diversification or specialization is a common issue in the process of enterprise development,and is also one of the most confused issue the enterprises feel.Generally speaking,in a growth period of Macro-economy,the development trend of the industry tends to be better and the industry competition is less fierce.Therefore,it＇s easier for diversification operation to achieve success.On the contrary,in a mature period or a recession of Macro-economy,the industry development trend tends to be worse and the industry competition get fierce.Then it＇s hard for diversification operation to get success through diversification.The economic transition has negative impacts on the development trend of traditional industries,thus will increase the risk of diversification.Faiure.
