商业研究
商業研究
상업연구
Commercial Research
2012年
1期
29~35
,共null页
商业集聚 集聚效应 客流分析 关联规则
商業集聚 集聚效應 客流分析 關聯規則
상업집취 집취효응 객류분석 관련규칙
retail agglomeration; agglomeration effect; analysis of customer flow; association rule
由现实生活中的两家或若干家有关联的商店聚集现象出发,本文试图对微观层面商业集聚的集聚效应的具体度量方法进行探讨和研究：从客流共享的角度,借鉴购物篮分析的关联规则的算法对微观层面商业集聚的集聚效应进行研究,总结出16种微观层面商业集聚的客流情境,探讨了客流的集聚效应以及商店机会得失的计算方法,通过观察法将理论分析的集聚效应度量方法运用于两家体育品牌专卖店的集聚效应的实际度量;通过问卷调查法实证检验和证实了基于关联规则客流分析的微观层面商业集聚效应度量方法的实践有效性。
由現實生活中的兩傢或若榦傢有關聯的商店聚集現象齣髮,本文試圖對微觀層麵商業集聚的集聚效應的具體度量方法進行探討和研究：從客流共享的角度,藉鑒購物籃分析的關聯規則的算法對微觀層麵商業集聚的集聚效應進行研究,總結齣16種微觀層麵商業集聚的客流情境,探討瞭客流的集聚效應以及商店機會得失的計算方法,通過觀察法將理論分析的集聚效應度量方法運用于兩傢體育品牌專賣店的集聚效應的實際度量;通過問捲調查法實證檢驗和證實瞭基于關聯規則客流分析的微觀層麵商業集聚效應度量方法的實踐有效性。
유현실생활중적량가혹약간가유관련적상점취집현상출발,본문시도대미관층면상업집취적집취효응적구체도량방법진행탐토화연구：종객류공향적각도,차감구물람분석적관련규칙적산법대미관층면상업집취적집취효응진행연구,총결출16충미관층면상업집취적객류정경,탐토료객류적집취효응이급상점궤회득실적계산방법,통과관찰법장이론분석적집취효응도량방법운용우량가체육품패전매점적집취효응적실제도량;통과문권조사법실증검험화증실료기우관련규칙객류분석적미관층면상업집취효응도량방법적실천유효성。
This paper proceeded from the phenomenon that two or several related stores located together as retail agglomeration,in order to try to find out a specific method to measure the effect of micro-level retail agglomeration.From the angle of customer flow sharing,and with the help of the association rule of market basket analysis,this paper decided to conduct the study on the effect of micro-level retail agglomeration.Under theory analysis,this paper summarized 16 customer flow situations of micro-level retail agglomeration,discussed the specific method to measure the effect of retail agglomeration and calculate the opportunities of gains and losses of stores,and applied the method from theory analysis to measure retail agglomeration effect of two exclusive sports stores in reality by observation;further tested and verified the practical value of the method that measure effect of micro-level retail agglomeration by questionnaire.
