CAJ | 학술논문

农业信息服务在我国农村有一定程度的推广，其对农村信息化建设起着积极的推进作用。本文通过建立农户信息接受态度的研究模型，运用结构方程模型对感知的信息质量、有用性、易用性、服务成本和使用能力等在不同地区间进行验证。研究结果表明，感知的有用性、使用能力和易用性在不同地区有着显著差异，其他因素差别不大。
농업신식복무재아국농촌유일정정도적추엄，기대농촌신식화건설기착적겁적추진작용。본문통과건립농호신식접수태도적연구모형，운용결구방정모형대감지적신식질량、유용성、역용성、복무성본화사용능력등재불동지구간진행험증。연구결과표명，감지적유용성、사용능력화역용성재불동지구유착현저차이，기타인소차별불대。
Agricultural information services in China＇s rural areas have been improving to some degree, which plays an active role in the rural information construction. In the paper, the model of attitudes towards receiving information for rural residents is established, and the perceived information quality, usefulness, ease of use, service costs and ability of use in different regions are verified by the structural equation model. The findings show that perceived usefulness, ability of use and ease of use in different regions are significantly different, but other factors are not significantly different.