CAJ | 학술논문

本文通过对深圳300名企业高层管理人员的问卷调查，利用结构方程模型，从实证的角度，对比研究了在非学习型资源获取动机和学习型资源获取动机下，联盟能力、治理机制选择和联盟绩效的相互影响。研究结果表明，在以获取非学习型资源为动机的联盟中，联盟企业构建合作规则的能力越强，其越倾向于强化正式治理机制的作用，而弱化关系治理机制；企业发展和维护关系的能力越强，其倾向于同时加强联盟中正式治理机制和关系治理机制。同时，联盟中正式治理机制和关系治理机制对联盟绩效都具有积极的促进作用，但正式治理机制更有利于个体绩效的实现，而关系治理机制则对整体绩效的作用更大。在以获取学习型资源为动机的战略联盟中，联盟企业构建合作规则的能力越强，其越倾向于同时强化正式治理和关系治理机制在联盟中的作用；企业发展和维护关系的能力越强，其倾向于强化关系治理机制在联盟治理中的作用，而弱化正式治理机制的作用。与非学习型资源获取动机下的联盟类似，联盟中正式治理机制和关系治理机制对联盟绩效都具有积极的促进作用。但不同的是，正式治理机制更有利于整体绩效的实现，而关系治理机制则对个体绩效的促进作用更大。处于联盟中的企业应该注意不同联盟动机下联盟能力、治理机制与联盟绩效关系对联盟管理实践的影响。
본문통과대심수300명기업고층관리인원적문권조사，이용결구방정모형，종실증적각도，대비연구료재비학습형자원획취동궤화학습형자원획취동궤하，련맹능력、치리궤제선택화련맹적효적상호영향。연구결과표명，재이획취비학습형자원위동궤적련맹중，련맹기업구건합작규칙적능력월강，기월경향우강화정식치리궤제적작용，이약화관계치리궤제；기업발전화유호관계적능력월강，기경향우동시가강련맹중정식치리궤제화관계치리궤제。동시，련맹중정식치리궤제화관계치리궤제대련맹적효도구유적겁적촉진작용，단정식치리궤제경유리우개체적효적실현，이관계치리궤제칙대정체적효적작용경대。재이획취학습형자원위동궤적전략련맹중，련맹기업구건합작규칙적능력월강，기월경향우동시강화정식치리화관계치리궤제재련맹중적작용；기업발전화유호관계적능력월강，기경향우강화관계치리궤제재련맹치리중적작용，이약화정식치리궤제적작용。여비학습형자원획취동궤하적련맹유사，련맹중정식치리궤제화관계치리궤제대련맹적효도구유적겁적촉진작용。단불동적시，정식치리궤제경유리우정체적효적실현，이관계치리궤제칙대개체적효적촉진작용경대。처우련맹중적기업응해주의불동련맹동궤하련맹능력、치리궤제여련맹적효관계대련맹관리실천적영향。
As a modern new organization form, strategic alliance has been recognized one of the most rapid and economical approaches for enterprise development. Enterprise alliance capability, governance mechanisms and alli- ance performance have always drawn more and more attention form researchers both within and abroad. Numerous valuable research fruits have yielded. However, previous research has neglected some important alliance elements such as alliance motivations, which might greatly influence enterprise alliance capability, governance mechanisms and alliance performance, especially their interrelation. Through a survey for over 300 senior executives in some firms of ShengZhen, this article uses structural equation model to study the correlation between the alliance capability, governance mechanisms and alliance performance under the different alliance motivation in strategic alliances from an empirical view. The results indicates that the stronger the allied enterprise＇s capability of constructing cooperation rules, it is more inclined to strengthen the effect of formal governance mechanism but weaken relation governance mechanism in those non - academic resource acquired motivation alliances ; the stronger those enterprise＇s capability of developing and maintaining their relation, it is more inclined to strengthen both formal governance mechanism and relation governance mechanism, both of them play a positive role in alliance performance. But formal governance mechanism is advantageous of individuality performance realization; relation governance mechanism plays a more important part in integral performance. In academic resource acquired motivation strategic alliances, the stronger the allied enterprise＇s capability of constructing cooperation rules, it is more inclined to strengthen both formal governance and relation governance; the stronger the allied enterprise＇s capability of developing and maintaining their relation, it is more inclined to strengthen the effect of relation governance mechanism but weaken the effect of formal governance mechanism. Both formal governance mechanism and relation governance mechanism play a positive role in alliance performance under academic resource acquired motivation. But formal governance mechanism is more advantageous of integral performance realization; relation governance mechanism plays a more important part in individual performance.The result shows that governance mechanisms and their effects on alliance performances are very different when their alliance motivation and alliance capabilities are different. The enterprises in the alliances should pay more attention to the impact of the difference on alliance management.