CAJ | 학술논문

在文献研究和对317名城市居民进行问卷调查的基础上，使用分层调节回归分析方法，探讨了环境知识、回收渠道和公众宣传等情境因素对居民废旧家电回收行为意向和回收行为的调节效应。实证研究结果表明，随着居民所拥有的相关环境知识的增加，居民的自我能力对其参与废旧家电回收行为的影响程度也显著增强；在废旧电器回收领域对居民开展的公众宣传活动力度越大，则越有助于促进居民的回收行为意向转变为最终的回收行为；回收渠道越便利则居民的废旧家电回收行为越积极，但回收渠道仅只是废旧家电回收行为的解释变量而非情境变量。
재문헌연구화대317명성시거민진행문권조사적기출상，사용분층조절회귀분석방법，탐토료배경지식、회수거도화공음선전등정경인소대거민폐구가전회수행위의향화회수행위적조절효응。실증연구결과표명，수착거민소옹유적상관배경지식적증가，거민적자아능력대기삼여폐구가전회수행위적영향정도야현저증강；재폐구전기회수영역대거민개전적공음선전활동력도월대，칙월유조우촉진거민적회수행위의향전변위최종적회수행위；회수거도월편리칙거민적폐구가전회수행위월적겁，단회수거도부지시폐구가전회수행위적해석변량이비정경변량。
Based on the literature and questionnaire investigation on 317 urban residents, the moderating effects of situational factors, such as environmental knowledge, recycling channels and public propaganda, on the behavior intention and behavior for recycling of electronic waste ＆ appliances are discussed by the method of hierarchical moderating regression analysis. The results show that, with the growing of environmental knowledge, the influence of residents＇ self-ability on recycling behavior of electronic waste ＆ appliances is also significantly enhanced; public propaganda in the field of waste electrical recycling also contributes to the conversion from recycling intention to the final behavior; and the more convenient the recycle channels, the more positive the behavior for recycling of electronic waste ＆ appliances, however, recycle channels are only interpreting variables but not situational variables.