CAJ | 학술논문

晚清民初,我国传媒业发展出现了从单纯的政治鼓动向文艺性、趣味性、娱乐性转变的倾向。文学格局在新的生存处境下也发生了变化,文学与大众传媒相结合,开始成为具有经济性质的大众娱乐产品。为娱乐读者、扩大报纸销售量而诞生的《申报》副刊《自由谈》不仅让娱乐文学在现代大众传播格局中占据了独立席位,它也标志着媒介文化消费品不再仅仅是个人的自由即兴创作,媒介文化产品的生产开始进入规范化、工业化的文化产业运作轨道,并由此形成了鸳鸯蝴蝶派文学和现代传媒的特殊文化关系和消费形态。
만청민초,아국전매업발전출현료종단순적정치고동향문예성、취미성、오악성전변적경향。문학격국재신적생존처경하야발생료변화,문학여대음전매상결합,개시성위구유경제성질적대음오악산품。위오악독자、확대보지소수량이탄생적《신보》부간《자유담》불부양오악문학재현대대음전파격국중점거료독립석위,타야표지착매개문화소비품불재부부시개인적자유즉흥창작,매개문화산품적생산개시진입규범화、공업화적문화산업운작궤도,병유차형성료원앙호접파문학화현대전매적특수문화관계화소비형태。
During the period between late Qing and early Republic of China,there was a tendency for the development of the Chinese media industry to transit from pure political propaganda towards the literature,interesting and entertaining angle.There was also change in the literature form under the new survival environment.Literature and mass media started to be integrated and gradually developed to be the mass entertainment products with economic value.The ＂FreeTalk＂ supplement section of ＂ShunBao（Shanghai Daily）＂,which was launched to entertain readers and increase the circulation,not only established the entertainment literature an independent position within the modern mass media sector,but also indicated that media and culture consumption was far from being the simple free improvising creation of individuals.The creation of media and culture products started to enter the systematic and industrialized operating path of media industry,and began to form the ＂The Faithful Mandarin Duck and Butterfly＂ styled literature,and the specialized culture relationship and consumption pattern of the modern media.