CAJ | 학술논문

红色旅游作为我国精神旅游的主导产品，其主题大多为爱国主义和革命传统教育，存在着主题概念僵化、客源以公费旅游群体为主等问题；而黑色旅游主题则以爱与和平为主，呈现负面事件“正面宣传化”、多元化深度开发不足等问题。鉴于此，文章提出创新我国精神旅游主题的思路，即从阐释美、正义、人性、自由和理性等多维视角重构旅游产品。更好地发挥其对国民的伦理教化作用。
홍색여유작위아국정신여유적주도산품，기주제대다위애국주의화혁명전통교육，존재착주제개념강화、객원이공비여유군체위주등문제；이흑색여유주제칙이애여화평위주，정현부면사건“정면선전화”、다원화심도개발불족등문제。감우차，문장제출창신아국정신여유주제적사로，즉종천석미、정의、인성、자유화이성등다유시각중구여유산품。경호지발휘기대국민적윤리교화작용。
Red tourism, as the leading product of China＇s cultural and ideological tourism, mainly engages in patriotism and education of revolutionary tradition. There exist some problems such as ＂ mummification＂ of its theme concept and group travel with public expense. The theme of black tourism is mainly about love and peace, presenting some problems such as ＂positive publicity＂ of negative events and insufficient development of multi- dimesions. In view of this, the author proposes innovating the theme of our cultural and ideological tourism; e.g. to re-establish tourism products from the multi-dimensional perspective of interpreting aesthetics, justice, human nature, freedom and rationality so as to better play its role in our national ethic education.