CAJ | 학술논문

邮轮旅游在我国属于一种新兴的旅游方式，近年来受到产业界和理论界的普遍关注。但目前国内对邮轮旅游市场的研究比较匮乏，所能提供的有关邮轮旅游市场需求特征的信息很少。文章全面检索了国外邮轮旅游市场研究的相关文献，并进行了文献统计分析、主题内容分析。研究发现：国外该领域研究文献的大量出现是在2000年之后，全部为实证研究，研究内容包括邮轮游客基本特征和市场细分、邮轮旅游动机、邮轮旅游决策及影响因素、邮轮旅游体验质量和满意度等方面。在此基础上，文章还就未来国内邮轮旅游市场研究和业界实践提出了若干建议。
유륜여유재아국속우일충신흥적여유방식，근년래수도산업계화이론계적보편관주。단목전국내대유륜여유시장적연구비교궤핍，소능제공적유관유륜여유시장수구특정적신식흔소。문장전면검색료국외유륜여유시장연구적상관문헌，병진행료문헌통계분석、주제내용분석。연구발현：국외해영역연구문헌적대량출현시재2000년지후，전부위실증연구，연구내용포괄유륜유객기본특정화시장세분、유륜여유동궤、유륜여유결책급영향인소、유륜여유체험질량화만의도등방면。재차기출상，문장환취미래국내유륜여유시장연구화업계실천제출료약간건의。
Cruise tourism, as a kind of new emerging travel style in our country, has drawn popular concern among industrial and theoretical circles. However, domestic studies on cruise tourism market are comparatively scarce, with very little information about the demand features of this market. The paper comprehensively retrieves relevant foreign literature and makes biblimetric, statistical and topic analysis. The study finds that most of foreign study literature in this field were published after 2000, with all being empirical study. The study contents include basic features of visitors and market segmentation, travel motivation, travel decision-making and affecting factors as well as travel experience quatlity and satisfaction. Based on the above analysis, the paper also offers some suggestions regarding the study of future domestic cruise tourism market and practice for industrial circle.