财经研究
財經研究
재경연구
The Study of Finance and Economics
2012年
2期
71~80
,共null页
手求多样化 滞留成本 歧视定价 统一定价
手求多樣化 滯留成本 歧視定價 統一定價
수구다양화 체류성본 기시정개 통일정개
variety-seeking; staying cost; discriminatory pricing; uniform pricing
消费者寻求多样化的购买行为会对寡头企业之间的价格竞争和经济效率产生重要影响。文章研究发现，针对消费者寻求多样化的购买行为，企业会对忠诚的消费者给予价格优惠，而对新顾客索取高价；消费者寻求多样化购买行为弱化了企业两期价格竞争，导致“默契合谋”；而以两期统一定价为基准的经济效率分析显示，歧视定价机制促进了企业间竞争，导致消费者剩余增加，企业利润减少。
消費者尋求多樣化的購買行為會對寡頭企業之間的價格競爭和經濟效率產生重要影響。文章研究髮現，針對消費者尋求多樣化的購買行為，企業會對忠誠的消費者給予價格優惠，而對新顧客索取高價；消費者尋求多樣化購買行為弱化瞭企業兩期價格競爭，導緻“默契閤謀”；而以兩期統一定價為基準的經濟效率分析顯示，歧視定價機製促進瞭企業間競爭，導緻消費者剩餘增加，企業利潤減少。
소비자심구다양화적구매행위회대과두기업지간적개격경쟁화경제효솔산생중요영향。문장연구발현，침대소비자심구다양화적구매행위，기업회대충성적소비자급여개격우혜，이대신고객색취고개；소비자심구다양화구매행위약화료기업량기개격경쟁，도치“묵계합모”；이이량기통일정개위기준적경제효솔분석현시，기시정개궤제촉진료기업간경쟁，도치소비자잉여증가，기업리윤감소。
Consumer variety-seeking behavior has the important effect on the price competition among oligopolistic firms and economic efficiency. This paper indicates that, by taking consumer variety-seeking behavior into account, firms give price concessions for loyal consumers and charge new consumers high prices. Consumer variety-seeking behavior weakens corporate price competition in two periods, leading to tacit collusion. The analysis of economic efficiency on the basis of uniform pricing in two periods shows that discriminatory pricing mechanism improves the competition among firms and results in the increase in consumer surplus and the reduction in corporate profits.
