企业经济
企業經濟
기업경제
Enterprise Economy
2012年
1期
118~120
,共null页
互联网产业 SCP范式政府管制
互聯網產業 SCP範式政府管製
호련망산업 SCP범식정부관제
internet industry; SCP model; governmental regulation
以产业组织理论中的SCP范式为基本分析框架,对中国互联网产业组织状况进行研究,认为中国互联网产业市场集中度逐步提高,已经形成中下集中寡占型市场结构,属于向稳定的市场结构过渡的中间阶段;市场行为方面,企业更多地采取模仿、不公平竞争的手段扩大规模和市场份额,规模经济水平并不明显,存在着业务同构化、产品和服务同质化现象;市场绩效相对低下,随着市场集中度的逐步提高,利润水平没有明显提升,反而呈下降趋势。在此基础上,提出政府管制应该采取的一些产业组织政策建议。
以產業組織理論中的SCP範式為基本分析框架,對中國互聯網產業組織狀況進行研究,認為中國互聯網產業市場集中度逐步提高,已經形成中下集中寡佔型市場結構,屬于嚮穩定的市場結構過渡的中間階段;市場行為方麵,企業更多地採取模倣、不公平競爭的手段擴大規模和市場份額,規模經濟水平併不明顯,存在著業務同構化、產品和服務同質化現象;市場績效相對低下,隨著市場集中度的逐步提高,利潤水平沒有明顯提升,反而呈下降趨勢。在此基礎上,提齣政府管製應該採取的一些產業組織政策建議。
이산업조직이론중적SCP범식위기본분석광가,대중국호련망산업조직상황진행연구,인위중국호련망산업시장집중도축보제고,이경형성중하집중과점형시장결구,속우향은정적시장결구과도적중간계단;시장행위방면,기업경다지채취모방、불공평경쟁적수단확대규모화시장빈액,규모경제수평병불명현,존재착업무동구화、산품화복무동질화현상;시장적효상대저하,수착시장집중도적축보제고,리윤수평몰유명현제승,반이정하강추세。재차기출상,제출정부관제응해채취적일사산업조직정책건의。
Taking the SCP model of industrial organization theory as basic anal ysis framework,this paper researches the situation of China＇s internet industri al organization,and believes that the market concentration of China＇s internet industry gradually improves,and has become the market structure featuring indust ry middle and low ends concentration and top oligopoly,which is intermediary st age of transiting to stable market structure.At the aspect of market behaviors,e nterprises tend to take more imitation and unfair competition means to expand th eir market scale and shares,but the level of scale economy is not obvious,and it displays the phenomenon of identical business structure,and identical produc ts and services,and relatively low market performance.The profit level has not obviously improved,instead of showing declining trend while market concentration has gradually increased.
