CAJ | 학술논문

基于电子商务的企业商业模式更新是企业创新的重要手段之一，然而，现实中各国企业间电子商务采纳的差距却在不断扩大。为了更加深刻地认识这一现象，本文系统地回顾了影响企业电子商务采纳关键因素领域的最新研究，建立了影响企业电子商务采纳关键因素的综合性分析框架，提出了相关研究命题。本文所识别的影响企业电子商务采纳的关键因素，将为企业管理者领导面向电子商务的企业创新提供实践指导，有助于提升企业的技术和管理创新成功率。
기우전자상무적기업상업모식경신시기업창신적중요수단지일，연이，현실중각국기업간전자상무채납적차거각재불단확대。위료경가심각지인식저일현상，본문계통지회고료영향기업전자상무채납관건인소영역적최신연구，건립료영향기업전자상무채납관건인소적종합성분석광가，제출료상관연구명제。본문소식별적영향기업전자상무채납적관건인소，장위기업관리자령도면향전자상무적기업창신제공실천지도，유조우제승기업적기술화관리창신성공솔。
Business model upgration based on e-commerce is one of the most important channels for innovation. However, the digital gap of firms＇ e-commerce adoption among countries is widening. Researchers have detected a lot of determinants of firms＇ e-commerce adoption strategy. However, those studies are widely dispersed across a variety of areas and journals. Few studies integrate these findings （ i. e. , factors driving e-commerce adoption） into one systematic framework, which should be of importance for future studies in this area and decision-making for practitioner. This article aims to fill this gap by developing a comprehensive framework that incorporates all these factors. In order to generate a framework which integrates various findings on this topic, this study adopted a two-step procedure. In the first, we undertook a comprehensive literature review. Only those articles that strictly addressed issues failing under the category of e-commerce adoption were eoUected. Articles were touched upon by this study to reduce the number of articles to be reviewed at a practical level. Second, we summarizedfindings in each of those articles and grouped all the studies into four interrelated research categories. Then, building on Tornatzky and Fleischer （1990）＇s TOE preliminary work, we created a comprehensive framework and categorized those findings into three dimensions, i.e. , environment, firm and technology. On that basis, propositions linking environment, firm and technology-level factors affecting e-commerce adoption were developed. This framework may provide a conceptual basis for further quantitative analysis, These identified factors can provide practical guidance for business innovation based on e-commerce and increase the likelihood of success in technological and managerial innovation. Why firms adopt e-commerce？ Is it a rational decision or they are just blindly following the others？ The key factor affecting this decision should be the economic value added. Before they decide to adopt e-commerce, they should ask themselves several questions. Are internal resources sufficient？ Is external environment suitable？ How to design a proper e-commerce model？ Furthermore, even the answers to these questions are all positive; it does not mean that managers should begin to pursue e-commerce strategy yet. After checking all these questions above, the managers should do a more though check from the whole organizational perspective to see whether there is any inconsistency or any weakness. This is a must for firms that have motivationto optimize the benefits of IT technology. More specially, in e-commerce transactions, should Chinese firms focus on Guanxi or trust？ In China, ＇ Guanxi＇ has been popular for a long time. Generally, people lack trust with each other. Information sharing is limited. The culture and business philosophy are very different from the western world where e-commerce prevails. However, trust and information sharing are very important for doing e-commerce business. If business managers decide to adopt e-commerce, they should spend some energy on building up a trust based corporate culture and a trust based transaction relationship, both within the firm and when cooperating with external partners. Moreover, this paper should be of great value to the policy makers who encourage firms to build up their com- petitiveness through e-commerce adoption. In China, on one side, Chinese government also has some related policies to encourage e-commerce adoption. But on the other side, people are worrying that political intervention and regulation may play a negative role. Deep empirical analysis will be very valuable. Cross region （e. g. countries, provinces or cities） differences in government policy and the e-commerce adoption development can potentially help answer this question. We can also compare the e-commerce adoption before and after some policy changes for some specific regions. For example, in 2009, the Government of Hangzhou City adopted a new measure to encourage ecommerce activities. Under the new measure, firms adopted e-commerce may get fund support from the government. It will be very interesting to look at whether the government policy change will result in any adjustment in firms＇ e-commerce strategy.