CAJ | 학술논문

在客观认识四川省城乡居民体育消费行为差异的前提下,以人的行为特性为出发点,从城乡居民体育消费行为的外部环境影响层面和城乡居民的内在心理特质与心理倾向影响层面着眼分析了影响四川省城乡居民体育消费行为差异的各主要影响因素,并在此基础上提出引导体育消费行为健康发展的建议,也以期为推动四川省体育消费产业的健康发展提供一定的理论探索与支持。
재객관인식사천성성향거민체육소비행위차이적전제하,이인적행위특성위출발점,종성향거민체육소비행위적외부배경영향층면화성향거민적내재심리특질여심리경향영향층면착안분석료영향사천성성향거민체육소비행위차이적각주요영향인소,병재차기출상제출인도체육소비행위건강발전적건의,야이기위추동사천성체육소비산업적건강발전제공일정적이론탐색여지지。
In the process of urbanization in Sichuan province,urban and rural differences are gradually shrinking,but the current dual economic structure in Sichuan province ahs directly led to the various behavioral differences between urban and rural residents in production and life.It is also the case in the consumption of sports field.Under the premise of objectively understanding the different consumption behaviors between urban and rural residents in Sichuan province,the paper,from the perspective of behavioral features of the human beings and based on the external environmental influence and the intrinsic psychological characteristics as well as psychological tendency,analyzes the factors that influence the different sports consumption behaviors between urban and rural residents.The paper then suggests some measures in order to guide the healthy development of sports consumption and to provide theoretic exploration and support for promoting the sound development of sports industry in Sichuan province.