CAJ | 학술논문

顾客体验具有传统商品不具备的高价值。顾客体验理论源于体验经济和顾客消费需求的交互作用。顾客体验具有个体性、感知性、情感性、价值性等主客体特性，有感官、认知、心灵等六种体验类别。顾客体验主要有“心理体验说、流体验说、组合体验说和战略体验模块说”四大学术观点。未来的研究趋势应从现象学视角研究顾客体验的本质内涵、生成机理；关注顾客体验的非理性内容以及加强定量实证研究。
고객체험구유전통상품불구비적고개치。고객체험이론원우체험경제화고객소비수구적교호작용。고객체험구유개체성、감지성、정감성、개치성등주객체특성，유감관、인지、심령등륙충체험유별。고객체험주요유“심리체험설、류체험설、조합체험설화전략체험모괴설”사대학술관점。미래적연구추세응종현상학시각연구고객체험적본질내함、생성궤리；관주고객체험적비이성내용이급가강정량실증연구。
Customer experience contains high-value which traditional goods do not have. Customer experience theory stems from the interaction of experience economy and customer demand. There are characteristics of subject and object for Customer experience such as individuality, perception, emotionality and valuableness. Customer experience can be classified into six calegories with sensory, cognitive, spiritual experience, and so on. There are four schools of thought on the customer experience such as ＂the psychological experience, the flow experience, combined experience and strategic experience modules＂. In future, we should look into the essential content, formation mechanism of the customer experience from the phenomenological perspective of the customer experience, focusing on the non-rational customer experience and enhancing quantitative empirical research.