价格月刊
價格月刊
개격월간
Prices Monthly
2012年
2期
15~19
,共null页
羊群行为 集体涨价 定价策略
羊群行為 集體漲價 定價策略
양군행위 집체창개 정개책략
herd behavior the collective rises in prices pricing strategy
从经理人"羊群行为"(herd behavior)的角度出发,分析在制定决策过程中经理人行为之间的相互影响,认为经理人在制定企业的战略决策过程中会出现一定的趋同现象,在定价策略方面体现为价格的同涨同跌,并且涨跌的幅度近似。
從經理人"羊群行為"(herd behavior)的角度齣髮,分析在製定決策過程中經理人行為之間的相互影響,認為經理人在製定企業的戰略決策過程中會齣現一定的趨同現象,在定價策略方麵體現為價格的同漲同跌,併且漲跌的幅度近似。
종경리인"양군행위"(herd behavior)적각도출발,분석재제정결책과정중경리인행위지간적상호영향,인위경리인재제정기업적전략결책과정중회출현일정적추동현상,재정개책략방면체현위개격적동창동질,병차창질적폭도근사。
This article analyzes mutual influence among executives' behavior in the decision-making process from the view of herd behavior.Executives make the same choice in enterprises' strategic decision process,which register as price increase and drop in the same time with an approximate range in the pricing strategy.