CAJ | 학술논문

在公平理论、期望理论、名誉道德理论的基础之上,提出成本价值说。该假说认为人们决策时会衡量理性和情感行为价值,占据主导地位的一方决定我们后续的行为。通过对最后通牒游戏中的影响因素和内在神经机制的总结,论证了成本价值说的合理性,并对成本价值说的后续研究提出展望。
재공평이론、기망이론、명예도덕이론적기출지상,제출성본개치설。해가설인위인문결책시회형량이성화정감행위개치,점거주도지위적일방결정아문후속적행위。통과대최후통첩유희중적영향인소화내재신경궤제적총결,론증료성본개치설적합이성,병대성본개치설적후속연구제출전망。
On the basis of equity theory,expectancy theory and reputation and morality theory,the cost value theory was put forward,claiming that people will consider the cost of rational and emotional behaviors,and when one of them becomes the dominant role,our subsequent behaviors were determined.According to the factors and internal neural mechanisms in ultimatum game,prove the rationality of the cost value theory and propose the future outlook about continued research of the cost value theory.