CAJ | 학술논문

在信息化技术飞速发展的时代背景下，旅游网站的功能以及旅游者对于旅游网站的需求也会随之发生相应的变化，把握这一变化趋势对于旅游网站的发展有重要意义。文章通过在2005年和2010年对100名旅游者和75个中国5A级旅游景区网站进行调查，获得在5年的时间里旅游者对旅游景区网站评价指标的变化和旅游景区网站的变化情况，在此基础上分析了旅游者对旅游景区网站需求的变化以及中国旅游景区网站对互联网技术运用的变化。同时，文章通过重要值一表现值（IPA）方法对两者进行关联比较，分析了中国旅游景区网站发展过程中与旅游者期望一致的变化以及不符合旅游者期望的变化，进一步论述了中国旅游景区网站5年来在发展中存在的问题以及未来的改进方向。文章在最后还讨论了研究成果在学术界和业界的应用前景。
재신식화기술비속발전적시대배경하，여유망참적공능이급여유자대우여유망참적수구야회수지발생상응적변화，파악저일변화추세대우여유망참적발전유중요의의。문장통과재2005년화2010년대100명여유자화75개중국5A급여유경구망참진행조사，획득재5년적시간리여유자대여유경구망참평개지표적변화화여유경구망참적변화정황，재차기출상분석료여유자대여유경구망참수구적변화이급중국여유경구망참대호련망기술운용적변화。동시，문장통과중요치일표현치（IPA）방법대량자진행관련비교，분석료중국여유경구망참발전과정중여여유자기망일치적변화이급불부합여유자기망적변화，진일보논술료중국여유경구망참5년래재발전중존재적문제이급미래적개진방향。문장재최후환토론료연구성과재학술계화업계적응용전경。
Under the background of the rapid development of information technology, the functions of tourist websites and tourists＇ needs are undergoing corresponding changes. It is of great significance to grasping the trend of the changes for the development of tourist websites. The paper makes a survey of 100 tourists and 75 China＇ s 5A-rated websites in tourist attractions in 2005 and 2010 so as to obtain tourists＇ perceptions of the changes of evaluation indicators as well as changes of websites. Based on this, the authors analyze the changes of tourists＇ needs about tourists websites in tourists attractions and changes of websites applying internet technologies. Meanwhile, the paper, through the interrelative comparison of IPA method, makes an analysis of the changes of the development of tourist websites that keep pace with tourists＇ expectations and those that do not conform with their expectations. The paper furthermore elaborates problems existing in China＇ s tourist websites in the past five years and future orientation for improvement. Finally, the paper also discusses the prospect for the application of these study results among academia and industrial circle.