CAJ | 학술논문

很少有学者研究企业履行社会责任对员工行为的影响。本文通过对广州市及其周边地区的银行业知识型员工进行随机抽样调查，得到有效样本225份，运用结构方程建模，探讨了企业社会责任、员工工作满意度与组织情感承诺三者之间的影响关系。研究结果显示，企业对员工的责任，对员工工作满意度有显著的正向影响，并通过组织情感承诺起到部分中介作用；企业对社区的责任，对员工工作满意度没有显著性的正向影响；企业对顾客的责任，对员工工作满意度有显著的正向影响，并通过组织情感承诺的完全中介作用。最后，本文结合有关理论与实际对结果进行讨论，并得出相应的管理启示。
흔소유학자연구기업리행사회책임대원공행위적영향。본문통과대엄주시급기주변지구적은행업지식형원공진행수궤추양조사，득도유효양본225빈，운용결구방정건모，탐토료기업사회책임、원공공작만의도여조직정감승낙삼자지간적영향관계。연구결과현시，기업대원공적책임，대원공공작만의도유현저적정향영향，병통과조직정감승낙기도부분중개작용；기업대사구적책임，대원공공작만의도몰유현저성적정향영향；기업대고객적책임，대원공공작만의도유현저적정향영향，병통과조직정감승낙적완전중개작용。최후，본문결합유관이론여실제대결과진행토론，병득출상응적관리계시。
The growing awareness of the issue of corporate social responsibility （CSR） has raised the questions about how responsible behavior of enterprises would impact employees＇ behavior. However, The link between corporate social responsibility and job satisfaction has not been directly investigated before, expect some studies referring to an indirect relationship between these two phenomena either through organizational ethics or organizational justice. The purpose of the current study is to analyze the relationship between them. Specifically, we examine the impact of three aspects of socially responsible behavior on organizational affective commitment： employee perceptions of corporate social responsibility in the employees, community and the customers. Because According to social identity theory （SIT）, corporate social performance may be expected to contribute positively to the attraction, retention and motivation of employees because they are likely to identify strongly with positive organizational values （ Peterson, 2004）. This study obtains 225 valid samples by investigated banking knowledge employees in Guangzhou and its surrounding region under random sampling, and discusses the influence relationships between corporate social responsibility, employee＇s job satisfaction and affective commitment to organization with the method of structural equation model. The results suggest that ：（ 1 ） Employee perceptionsof corporate social responsibility to employees have a significant positive effect on job satisfaction, and affective commitment to organization partially mediates their relationship. Therefore, in the process of shaping the social responsibility image, the best way to enhance the employee satisfaction is improve the interests of employees, including reasonable compensation package, chance of promotion, job autonomy, leader-member relation and corporate culture et al. （2） Employee perceptions of corporate responsibility to community have no significant positive effect on job satisfaction. Such results are similar with Zhang aiqing＇s （2010） conclusion. In zhang＇s opinion, the context of enterprises perform the social responsibility to com- munity, such as participating in the environment protection, lawful and faithful taxpaying, public welfare activities, charity activities et al, is outside of the social environment background. However, the employees＇ job satisfaction is a set of the employees＇ all kinds of perceptions in the environment of the enterprises. The degree of the employees＇ perception of corporate responsibility to community decreases when the environment deviates from the enterprises. This reason partly explains why the employee perceptions of corporate responsibilityto community have no significant positive effect on job satisfaction. （3） Employee perceptions of corporate responsibility to customers have a significant positive effect on job satisfaction through affective commitment to organization that wholly mediates the relationship between them. Providing higher quality of services to customers means higher requirements for employees, perhaps this is the reason why the corporate responsibility to customers can＇t improve employees＇ job satisfaction directly. However, based on the SIT, good reputation as a successful enterprise＇s symbol have positive effects to employees＇ organizational affective commitment because the enterprises responsible for the customers can achieve more good public praises. The contribution this paper makes to the literature is that it＇s the first study of CSR to consider the relationship between job satisfaction and employee perceptions of CSR. In so doing it adds to ourunderstanding of the determinants of job satisfaction and to our knowledge of the impact of corporate social responsibility on internal stakeholders.