CAJ | 학술논문

创业领域的人格研究在经过了繁荣发展后，于20世纪90年代受到了广泛的批评。本文在简要介绍了创业人格的研究历程后，首先介绍了创业者人格特征与成功模型，然后总结了创业研究中的具体人格特质和一般人格特质，并从概念、样本、工具等六个方面分析了这类研究受到广泛质疑的原因，最后指出了创业人格研究的四个努力方向：（1）创业内涵的界定和理论模型的建构；（2）研究设计和测量的改进；（3）调节与中介变量的考察；（4）创业绩效变量的更细致区分。
창업영역적인격연구재경과료번영발전후，우20세기90년대수도료엄범적비평。본문재간요개소료창업인격적연구역정후，수선개소료창업자인격특정여성공모형，연후총결료창업연구중적구체인격특질화일반인격특질，병종개념、양본、공구등륙개방면분석료저류연구수도엄범질의적원인，최후지출료창업인격연구적사개노력방향：（1）창업내함적계정화이론모형적건구；（2）연구설계화측량적개진；（3）조절여중개변량적고찰；（4）창업적효변량적경세치구분。
Research on entrepreneurial personality received wide criticism in the 1990s after the initial period of flourishing. This paper briefly reviewed the history of entrepreneurial personality research and introduced the Model of Entrepreneurs＇ Personality Characteristics and Success. The specific and general personality traits that were related to entrepreneurship were summarized, and inconsistencies in research findings were then analyzed. Finally, the paper suggested that future research on entrepreneurial personality should give special emphasis on： a） a clearer definition of the concept and the construction of theoretical model, b） improving research design and the validity of measurements, c） identifying variables that moderate and/or mediate the link between personality and entrepreneurship, and d） more careful selection and differentiation of entrepreneurial performance variables.