CAJ | 학술논문

公益救助广告旨在宣传公益救助活动中对弱势群体应采取的人道救助与伦理关怀。我国公益救助广告集中凸现了扶贫济困、尊老爱幼、公平正义、道德权利等伦理诉求，在公益救助事业发展及和谐社会的建设中发挥着巨大的作用。维护弱势群体的道德权利、引导社会公众实践道德义务、实现人道救助与伦理关怀的统一、促进入的幸福和全面发展、推动社会和谐与进步已成为其独有的伦理价值。
공익구조엄고지재선전공익구조활동중대약세군체응채취적인도구조여윤리관부。아국공익구조엄고집중철현료부빈제곤、존로애유、공평정의、도덕권리등윤리소구，재공익구조사업발전급화해사회적건설중발휘착거대적작용。유호약세군체적도덕권리、인도사회공음실천도덕의무、실현인도구조여윤리관부적통일、촉진입적행복화전면발전、추동사회화해여진보이성위기독유적윤리개치。
Public assistance ads aim at propagating humanitarian aid and ethical concern towards vulnerable groups in the public relief activities. Chinag public assistance ads focus on highlighting the public assistance to help the poor, to respect the old and care for the young, and the pursuit of fairness , justice and moral fights, playing a huge role in public aid development and the building of a harmonious society. Safeguarding the moral fights of vulnerable groups, guiding the public to the practice of moral obligation, achieving the unity of humanitarian aid and ethical concern, promoting the happiness and overall development of human being, promoting social harmony and progress have become its unique ethical values.