CAJ | 학술논문

期刊发行主要包括订阅和零售两个部分,零售是发行主要的途径,为期刊社创造了较大的收益;本文从超市、交通站点、书店、报刊亭以及其他消费场所分析期刊零售渠道策略。
기간발행주요포괄정열화령수량개부분,령수시발행주요적도경,위기간사창조료교대적수익;본문종초시、교통참점、서점、보간정이급기타소비장소분석기간령수거도책략。
Journal distribution primarily includs subscription and retail,and retail creates a larger income for periodical publisher as the main distribution channel.This paper analyzes the periodical retail channel strategy from supermarkets,transport stations,bookstores,newsstands and other consumer sites.