CAJ | 학술논문

为了研究信息传播及其所处生命周期阶段对移动商务价值链中各参与者价值分配的影响规律，设计了每个参与者属性、行为以及agent之间的互动规则，建立其价值链的多agent模型，并基于此建立复杂网络下信息在用户中扩散的多agent模型，对每个用户agent的信息传播和接收行为进行分析，从而对模型进行改进。利用Anylogic6．5构建仿真模型，并进行仿真实验，利用SPSS对仿真结果进行统计分析，研究模型中各个参数的改变对价值分配的影响效果，依此归纳出各参与者提高价值的策略。
위료연구신식전파급기소처생명주기계단대이동상무개치련중각삼여자개치분배적영향규률，설계료매개삼여자속성、행위이급agent지간적호동규칙，건립기개치련적다agent모형，병기우차건립복잡망락하신식재용호중확산적다agent모형，대매개용호agent적신식전파화접수행위진행분석，종이대모형진행개진。이용Anylogic6．5구건방진모형，병진행방진실험，이용SPSS대방진결과진행통계분석，연구모형중각개삼수적개변대개치분배적영향효과，의차귀납출각삼여자제고개치적책략。
For studying the impact of information spread and its lifecycle on the value distribution between all participants in the mobile business value chain, a multi-agent model of the value chain is built. It is formed by the participants, each participant＇s attributes, and behavior and interaction rules between agents. A multi-agent model of information＇s diffusion among users in complex net- work is built. The improved mathematics model describing each agent＇s information dissemination and reception behavior is built based on the existing literature. Anylogic 6.5 is used to develop the above simulation models. Through simulation experiments and using SPSS, the effect of all various parameters in the model on the value distribution is explored. The corresponding strategies which could improve all participants＇ value are summarized.