CAJ | 학술논문

笔者在对免费商业模式下网络游戏厂商及消费者行为特征进行分析的基础上，对网络游戏厂商盈利机制以及消费选择机制进行了构建，在激励相容理论框架下，通过厂商利润模型以及理性消费选择模型的最优化求解，认为在免费运营模式下，网络游戏厂商利润空间及消费者个人收益皆优于计时收费模式，且在最优化机制安排下，厂商及消费者收益具有一致性，从而在理论上验证了免费商业模式下的厂商盈利优势。
필자재대면비상업모식하망락유희엄상급소비자행위특정진행분석적기출상，대망락유희엄상영리궤제이급소비선택궤제진행료구건，재격려상용이론광가하，통과엄상리윤모형이급이성소비선택모형적최우화구해，인위재면비운영모식하，망락유희엄상리윤공간급소비자개인수익개우우계시수비모식，차재최우화궤제안배하，엄상급소비자수익구유일치성，종이재이론상험증료면비상업모식하적엄상영리우세。
On the basis of an analysis of online game manufacturers and the characteristics of consumer behavior in the cost free business model, the authors analyzed the profit mechanism of online game manufacturers and consumption selection mechanism. In the theory of incentive compatibility, through an optimal solution to manufacturer profit model and rational consumption selection model, the authors hold that under the cost free business model the profit of online game manufacturers and the gains of consumers are both more than those under the timekeeping charge model. Furthermore in the optimal mechanism, the earnings of manufacturers and consumers are consistent, which verified the manufacturer profit advantage under the cost free business model.