CAJ | 학술논문

格子铺经营模式已引起理论者和实践者广泛关注。针对格子铺经营模式的合作问题，在努力因素影响需求的市场环境里，基于供应链视角，通过建模与优化，分析了节点企业的决策特征与策略选择，讨论了收益共享机制对格子铺经营模式的影响，研究表明单纯的收益共享机制，无法实现格子铺经营模式的整体绩效最优（即由格主、铺主参与的供应链合作机制的协调），不能够改善格子铺合作；当对租金收取机制进行调整，使其为促销、广告投入的一定比例时，收益共享机制可以实现合作的协调，进而达到改善格子铺经营的目的。
격자포경영모식이인기이론자화실천자엄범관주。침대격자포경영모식적합작문제，재노력인소영향수구적시장배경리，기우공응련시각，통과건모여우화，분석료절점기업적결책특정여책략선택，토론료수익공향궤제대격자포경영모식적영향，연구표명단순적수익공향궤제，무법실현격자포경영모식적정체적효최우（즉유격주、포주삼여적공응련합작궤제적협조），불능구개선격자포합작；당대조금수취궤제진행조정，사기위촉소、엄고투입적일정비례시，수익공향궤제가이실현합작적협조，진이체도개선격자포경영적목적。
The lattice store business mode （LSBM） has attracted increased attention in theory and practice. Many problems, such as poor management and low occupancy rate of cells, emerge with the rapid development of LSBM. Many solutions, such as increasing the number of sales staff, improving the brand advertising efforts, and improving the rent collection mode （actually, revenue sharing mode）, can break the development bottleneck of lattice stores. These solutions can help the lattice store business develop healthily and rapidly. The academic research of LSBM is rare. LSBM mainly involves two important aspects： promotion （advertising） and revenue sharing. Promotion （advertising） can improve the management and brand awareness of lattice stores, thereby improving customer demand. Revenue sharing can increase the flexibility of cooperation which is beneficial to the development of the lattice store. Furthermore, the cooperation between the owner and the renter has supply chain characteristics. From the perspective of supply chain, this paper analyzes the influence of revenue sharing contract on the lattice store.