CAJ | 학술논문

迪士尼落户是上海继世博会之后又一重大项目，将对上海旅游业产生深远影响，进而推动我国由“旅游大国”向“旅游强国”转变。文章分析了上海与国际大都市在旅游服务贸易方面的差距，阐述了利用迪士尼契机提升上海旅游服务贸易发展质量的意义和路径，为今后上海旅游业的发展提供政策参考。
적사니락호시상해계세박회지후우일중대항목，장대상해여유업산생심원영향，진이추동아국유“여유대국”향“여유강국”전변。문장분석료상해여국제대도시재여유복무무역방면적차거，천술료이용적사니계궤제승상해여유복무무역발전질량적의의화로경，위금후상해여유업적발전제공정책삼고。
The settlement of Disneyland in Shanghai, as another major project following Shanghai World Expo, will exert a profound influence on Shanghai tourism industry and push forward Chinese transition from ＂a big tourism country＂ to ＂a pow erful tourism country＂ .This paper analyzes the disparity between Shanghai and international metropolis in tourism service trade. And it expounds the significance and approach of using Disneyland to improve the quality of developing Shanghai tourism service trade, which will also provide policy references for future development in Shanghai tourism industry.