CAJ | 학술논문

基于全面创新管理理论，以海尔集团和三星集团作为中韩企业全面创新的代表，深入分析了海尔集团和三星集团的创新历程，提出“战略一市场”导向型的海尔TIM模式和“技术一市场”引领型的三星TIM模式，并利用波特的五力模型对两种模式进行了对比分析，总结了两大集团的TIM模式的特点及不足。最后提出，全面创新管理是企业管理模式的发展趋势，企业应基于自身发展状况选择适合自己的全面创新管理模式。
기우전면창신관리이론，이해이집단화삼성집단작위중한기업전면창신적대표，심입분석료해이집단화삼성집단적창신역정，제출“전략일시장”도향형적해이TIM모식화“기술일시장”인령형적삼성TIM모식，병이용파특적오력모형대량충모식진행료대비분석，총결료량대집단적TIM모식적특점급불족。최후제출，전면창신관리시기업관리모식적발전추세，기업응기우자신발전상황선택괄합자기적전면창신관리모식。
Based on the total innovation management（TIM） theory, this paper takes Haier and Samsung as the representational companies in China and South Korea,and studies the innovation processes of Haier and Samsung. Then it puts forward ＂strategy-market＂ oriented TIM mode of Haier and ＂technology-market＂ lead-based TIM mode of Samsung, and compares these two modes by using Michael Porter＇s five forces model,and concludes the characteristics and shortcomings of these two modes. Finally,it considers that TIM is a development trend of management mode, and enterprises should select the corresponding mode according to their own situations.