CAJ | 학술논문

产品质量规制有效性和消费者信任对市场均衡具有重要影响，引入预期产品质量水平和能够检测出假冒高质量产品概率两个变量，分别表示消费者对产品质量信任状况和产品质量规制有效性，研究产品质量规制有效性和消费者对产品质量信任对产品均衡价格和数量的影响。结果表明无论是国内市场还是出口市场，消费者对产品质量信任状况对高质量产品市场均衡价格和均衡数量都有正向影响；而质量规制有效性对高质量产品市场均衡价格有正向影响，对均衡数量有负向影响。
산품질량규제유효성화소비자신임대시장균형구유중요영향，인입예기산품질량수평화능구검측출가모고질양산품개솔량개변량，분별표시소비자대산품질량신임상황화산품질량규제유효성，연구산품질량규제유효성화소비자대산품질량신임대산품균형개격화수량적영향。결과표명무론시국내시장환시출구시장，소비자대산품질량신임상황대고질양산품시장균형개격화균형수량도유정향영향；이질량규제유효성대고질양산품시장균형개격유정향영향，대균형수량유부향영향。
Quality regulation effectiveness and consumers＇ trust have an important effect on the manket equilibrium. This paper studies that the goods quality regulation effectiveness and consumers＇ trust for the goods quality have an effect on the market equilibrium price and the equilibrium quantity to take the goods expected quality level which represents consumers＇ tntst and the probability d the detection high quality merchandise which represents the quality regulation effectiveness as two variables. The results indicate that consumers＇ trust has a positive effect on the equilibrium price and the equilibrium quantity, but the quality regulation effectiveness has a positive effect on the equilibrium price and a negative effect on the equilibrium quantity in the high quality goods market for both the domestic market and the export market.