体育学刊
體育學刊
체육학간
Journal of Physical Education
2012年
2期
21~24
,共null页
体育社会学 体育外交 后奥运 中国
體育社會學 體育外交 後奧運 中國
체육사회학 체육외교 후오운 중국
sport sociology; sports diplomacy; post-Olympic period; China
北京奥运会树立了通过大型体育事件开展外交的典范,同时,后奥运时期中国体育外交也面临挑战,如缺乏对体育外交功能的发掘、主动灵活的外交策略亟需重视、国际体育话语权的掌控任重道远、良好的国际体育外交舆论环境尚未建立。随着国际关系的发展,秉承软权力理念的体育外交,在塑造和传播国家形象中的作用日益凸显,势必成为国家外交战略的重要组成。
北京奧運會樹立瞭通過大型體育事件開展外交的典範,同時,後奧運時期中國體育外交也麵臨挑戰,如缺乏對體育外交功能的髮掘、主動靈活的外交策略亟需重視、國際體育話語權的掌控任重道遠、良好的國際體育外交輿論環境尚未建立。隨著國際關繫的髮展,秉承軟權力理唸的體育外交,在塑造和傳播國傢形象中的作用日益凸顯,勢必成為國傢外交戰略的重要組成。
북경오운회수립료통과대형체육사건개전외교적전범,동시,후오운시기중국체육외교야면림도전,여결핍대체육외교공능적발굴、주동령활적외교책략극수중시、국제체육화어권적장공임중도원、량호적국제체육외교여론배경상미건립。수착국제관계적발전,병승연권력이념적체육외교,재소조화전파국가형상중적작용일익철현,세필성위국가외교전략적중요조성。
The Beijing Olympic Games had established a model of developing diplomacy via major sports events. In the mean time, China's sports diplomacy in the post-Olympic period also faces challenges, e.g. the functions of sports diplomacy need to be further developed, active and flexible diplomatic policies need to be focused on, the control of international sports speech right is far away from being well done, a nice environment for public opinions on international sports diplomacy has not been established yet. With the development of international relations, sports diplomacy that carries forward the conception of soft power will inevitably become an important constituent of national diplomatic strategies as its national image building and promoting function is ever increasingly highlighted.