CAJ | 학술논문

对奥林匹克价值的界定和认知历程的分析是文章研究的起点。从哲学、意识形态和宗教三个层面,分析了奥林匹克主义中国化的背景。在此基础上,结合中国媒体对奥林匹克运动会的报道情况和发展历程,对奥林匹克价值在中国媒体中的传播进行了解读,最后提出了中国媒体对奥林匹克价值传播的思路。
대오림필극개치적계정화인지역정적분석시문장연구적기점。종철학、의식형태화종교삼개층면,분석료오림필극주의중국화적배경。재차기출상,결합중국매체대오림필극운동회적보도정황화발전역정,대오림필극개치재중국매체중적전파진행료해독,최후제출료중국매체대오림필극개치전파적사로。
The paper starts with the definition and analysis of the value of the Olympics.This paper analyzes the background of the chinization of the Olympics from the three aspects of philosophy,ideology and religions.On this basis,the paper,by combining with the Chinese media reports of the Olympic Games and the development process,comparatively analyzes the different motivations and characteristics brought to sports media value by the development of sports media industry and sports industry.The paper analyzes the spreading mode and deviations of the Olympic values and proposes the suggestions for Chinese media to spread the Olympic values.