CAJ | 학술논문

从影响旅游者出游能力的相关因素出发，以2010年的统计数据为基础，选取了21个主要客源国，对影响其旅华潜力的9项相关因素进行了因子和聚类分析。结果显示：国际客源国的旅华潜力主要受客源国经济发展因子、社会发展因子和对华联系因子3类公共因子的影响；根据旅华潜力影响公共因子进行聚类分析的结果显示，我国21个主要客源国聚合为5大类，总体上旅华率与其出境旅游率相比还处于较低水平；短期内我国入境游客源国的开发重点应该是3～5类客源国。
종영향여유자출유능력적상관인소출발，이2010년적통계수거위기출，선취료21개주요객원국，대영향기려화잠력적9항상관인소진행료인자화취류분석。결과현시：국제객원국적려화잠력주요수객원국경제발전인자、사회발전인자화대화련계인자3류공공인자적영향；근거려화잠력영향공공인자진행취류분석적결과현시，아국21개주요객원국취합위5대류，총체상려화솔여기출경여유솔상비환처우교저수평；단기내아국입경유객원국적개발중점응해시3～5류객원국。
Based on the data of 2010 and capacity, this paper selects 9 factors related to from the angle of related factors that can influence tourists＇ travel travel to China in 21 countries with factor analysis and clustering method. The results reveal that： The travel capability affected by economy development, social development and ex- ternal connection level factor of tourism-generating countries. China＇ s 21 major tourism-generating countries are clustered into five categories, influenced by correlation factors. The number of overseas tourists to China is in a rel- atively lower level compared to their total number of outbound tourists. The focus of recent exploitation of China＇ s inbound tourism-generating countries should be 3-5 categories.