科技进步与对策
科技進步與對策
과기진보여대책
Science & Technology Progress and Policy
2012年
8期
149~154
,共null页
产业进入时机 进入次序 先动优势 竞争策略
產業進入時機 進入次序 先動優勢 競爭策略
산업진입시궤 진입차서 선동우세 경쟁책략
Industry Entry Timing; Entry Order; First Mover Advantages; Competitive Strategy
进入时机选择是现实企业在市场进入战略中一种至关重要的决策,而作为跨研究领域的热点论题,产业进入时机的研究也日趋成熟。基于文献回顾,梳理了产业进入主题的研究发展脉络和重要观点,从进入次序效应的内在作用机制和影响因素出发,强调企业在产业进入决策中关于进入时机和竞争策略选择的应用性研究,以使理论探讨更加切合实际。
進入時機選擇是現實企業在市場進入戰略中一種至關重要的決策,而作為跨研究領域的熱點論題,產業進入時機的研究也日趨成熟。基于文獻迴顧,梳理瞭產業進入主題的研究髮展脈絡和重要觀點,從進入次序效應的內在作用機製和影響因素齣髮,彊調企業在產業進入決策中關于進入時機和競爭策略選擇的應用性研究,以使理論探討更加切閤實際。
진입시궤선택시현실기업재시장진입전략중일충지관중요적결책,이작위과연구영역적열점론제,산업진입시궤적연구야일추성숙。기우문헌회고,소리료산업진입주제적연구발전맥락화중요관점,종진입차서효응적내재작용궤제화영향인소출발,강조기업재산업진입결책중관우진입시궤화경쟁책략선택적응용성연구,이사이론탐토경가절합실제。
The choice of entry timing is essential for the firms in implementing their market entry strategy.As a cross-field topic focused by many scholars,the study of entry timing has become more and more mature.Based on the review of prior literature,this article will clarify the development history of this stream of research as well as some main viewpoints.In order to make the theoretical discussion more practical,it starts with summarizing the effect mechanisms and influencing factors of entry order and then emphasize on the application research of the firms＇ decision making of entry timing and competitive strategies in the market entry.
