CAJ | 학술논문

研究了顾客下订单后可能取消订单的按订单生产型企业的定价策略。顾客到达后向企业询问订单报价,如果价格合适,顾客将下订单,否则选择离开。引入了顾客接受概率模型,以最大化订单期望利润为目标,得出了订单最优定价和最大期望利润。通过分析最优定价和最大期望利润对于各参数的敏感性得出：最优定价是系统积压订单数的增函数,是订单取消概率和取消订单赔偿比例的减函数;而最大期望利润是系统积压订单数的减函数,是取消订单赔偿比例的增函数。通过数值分析发现,在顾客确实可能取消订单的背景下,如果决策者在对订单进行定价时不考虑这一可能性,将会减小企业获得的最大期望利润。
연구료고객하정단후가능취소정단적안정단생산형기업적정개책략。고객도체후향기업순문정단보개,여과개격합괄,고객장하정단,부칙선택리개。인입료고객접수개솔모형,이최대화정단기망리윤위목표,득출료정단최우정개화최대기망리윤。통과분석최우정개화최대기망리윤대우각삼수적민감성득출：최우정개시계통적압정단수적증함수,시정단취소개솔화취소정단배상비례적감함수;이최대기망리윤시계통적압정단수적감함수,시취소정단배상비례적증함수。통과수치분석발현,재고객학실가능취소정단적배경하,여과결책자재대정단진행정개시불고필저일가능성,장회감소기업획득적최대기망리윤。
This paper considers order pricing policy in make to order firms which customer may cancel order after order placement.Customers arrive to the firm and ask the price.If the price is acceptable,he places the order,otherwise he leaves.The customer acceptance probability model is introduced,and the optimal price which maximizes the expected profit is gained.Then the sensitivities of all parameters are analyzed.The optimal price is increasing with the number of backlog orders,and decreasing with the order cancellation probability and the order cancellation penalty ratio.While the maximal expected profit is decreasing with the number of backlog orders,and increasing with the order cancellation penalty ratio.Through the numerical example,we draw a conclusion that pricing decision without considering the order cancellation will decrease the maximal expected profit in make to order firms.