CAJ | 학술논문

新产品上市后的销售规律研究对于企业非常重要,如今需要重复购买的非耐用品在市场中占有很大的份额,因此研究新产品重复购买扩散模型对于企业有着重要的现实意义。本文在分析现有重复购买产品技术扩散模型基础上,将Logit模型应用于础明公司产品实例上,给出详细的应用过程,用计量经济学研究方法分析解释所得结果,提出Logit模型的不足和需要改进之处,为公司运用模型进行销量预测提供参考。
신산품상시후적소수규률연구대우기업비상중요,여금수요중복구매적비내용품재시장중점유흔대적빈액,인차연구신산품중복구매확산모형대우기업유착중요적현실의의。본문재분석현유중복구매산품기술확산모형기출상,장Logit모형응용우출명공사산품실례상,급출상세적응용과정,용계량경제학연구방법분석해석소득결과,제출Logit모형적불족화수요개진지처,위공사운용모형진행소량예측제공삼고。
The sale rule for new products sales is very important for the enterprise;nowadays,the repeat purchase non-durable goods occupy a large share on the market,therefore the research on the diffusion model of new repeat purchase has the great plactical significance for the enterprises.Based on the analysis of existing technical diffusion model for the repeat purchase goods,the Logit model is applied to the products of Chuming corporation,and the application details are given,the results of the research are explained by using economeric method.The shortcomings of Logit model and the inadequate that needs to be improved are proposed.The results provide the reference for using the model to forecast the sales by enterprises.