CAJ | 학술논문

跨国或跨地区经营是一个产业发展到一定阶段的必然结果,走国际化发展路线是中国体育用品业做大做强的必经之路。采用面谈、调查和文献资料分析相结合的研究方法,在分析我国体育用品业现状、发展趋势、面临机遇与挑战的前提下,提出我国体育用品业国际化发展的对策与措施,对我国体育用品业的发展具有一定指导意义,为相关部门决策提供参考。
과국혹과지구경영시일개산업발전도일정계단적필연결과,주국제화발전로선시중국체육용품업주대주강적필경지로。채용면담、조사화문헌자료분석상결합적연구방법,재분석아국체육용품업현상、발전추세、면림궤우여도전적전제하,제출아국체육용품업국제화발전적대책여조시,대아국체육용품업적발전구유일정지도의의,위상관부문결책제공삼고。
Multinational or cross -regional operation is the inevitable result of a industry developing into a certain stage, and international route is necessary for China sporting appliance industry to be- come bigger and stronger. With interview, investigation and document analysis methods, it analyzed the premise of China＇s sporting appliance industry at present situation, development trend, challenges and opportunities and presented countermeasures and measures of internationalization development in China sports appliance industry, which is significant for the development of sports appliance industry and provides reference for the related departments to make decision.