CAJ | 학술논문

采用对大学生调查获得的数据，和LISREL8．53的结构方程模型法对原模型和修订后模型进行检验，结果表明：体育消费认知决策包括了体育活动和体育产品两个层次的心理活动，基于体育产品的模型能更好解释体育消费心理；体育消费行为的认知决策过程包括需要分析、效果评价和可行性预测，三个认知过程决定了个体的体育消费意愿和消费水平；体育消费需要和满意度对消费意愿的影响作用比经济基础的作用要大。
채용대대학생조사획득적수거，화LISREL8．53적결구방정모형법대원모형화수정후모형진행검험，결과표명：체육소비인지결책포괄료체육활동화체육산품량개층차적심리활동，기우체육산품적모형능경호해석체육소비심리；체육소비행위적인지결책과정포괄수요분석、효과평개화가행성예측，삼개인지과정결정료개체적체육소비의원화소비수평；체육소비수요화만의도대소비의원적영향작용비경제기출적작용요대。
The data from the survey of college students and LISREL 8.53 are used to test the original and the revised models, with the result showing that： 1. the cognitive decision of sports consumption includes the two levels of psychological activity of sports activities and sports products and the model based on sports products can better explain sports consumption p.sychology; 2. The cognitive decision process of sports consumption include analysis, effect evaluation and feasibility prediction, and these three cognitive processes determine the willingness and level of sports consumption; 3. The influence of sports consumption need and satisfactory level on the consumption willingness is more significant than that of the economic basis.