重庆邮电大学学报：社会科学版
重慶郵電大學學報：社會科學版
중경유전대학학보：사회과학판
Journal of Chongqing University of Posts and Telecommunications:Social Science Edition
2012年
3期
45~51
,共null页
动漫衍生产品 产品设计 市场开发
動漫衍生產品 產品設計 市場開髮
동만연생산품 산품설계 시장개발
cartoon derivatives; product design; market development
随着动漫传媒的兴起,各种形式的动漫衍生产品市场迅速扩展。与此同时,国外动漫衍生产品以绝对的优势抢占国内市场,国内动漫衍生产品创新与技术的不足成为动漫产业发展滞后的一大问题。通过对动漫衍生产品设计的背景和现状的分析,从产品设计的角度阐述动漫衍生产品该如何创新,并对成功案例进行剖析以作参考。
隨著動漫傳媒的興起,各種形式的動漫衍生產品市場迅速擴展。與此同時,國外動漫衍生產品以絕對的優勢搶佔國內市場,國內動漫衍生產品創新與技術的不足成為動漫產業髮展滯後的一大問題。通過對動漫衍生產品設計的揹景和現狀的分析,從產品設計的角度闡述動漫衍生產品該如何創新,併對成功案例進行剖析以作參攷。
수착동만전매적흥기,각충형식적동만연생산품시장신속확전。여차동시,국외동만연생산품이절대적우세창점국내시장,국내동만연생산품창신여기술적불족성위동만산업발전체후적일대문제。통과대동만연생산품설계적배경화현상적분석,종산품설계적각도천술동만연생산품해여하창신,병대성공안례진행부석이작삼고。
With the springing up of cartoon media,various forms of cartoon derivative markets expanded rapidly.At the same time,the foreign cartoon derivatives with absolute advantage seized the domestic market.And the lagging behind of cartoon industry development at home was due to the shortage at innovation and technology.In this paper,the background and situation of cartoon derivatives design are analyzed and how to innovate on cartoon derivatives is expounded from the standpoints of product design and development.Furthermore,few successful cases are mentioned and analyzed in the article for reference.
